Today’s guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he’s just plain fun to talk to.

We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in your industry.

Look for more Author Interview episodes on the Biz Book Broadcast.

Michael's book: The Hype Handbook

Michael's website: michaelfschein.com

Michael’s company: microfamemedia.com

Other books mentioned in this episode:

Artpreneur - Miriam Shulman

Unleash the Power Within (referred to as "Unbelievable Power") - Tony Robbins

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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