• Check out Jeremy’s book, The Digital Fundraising Blueprint on Amazon, for in-depth guidance on digital fundraising strategies.
• Visit JeremyHaselwood.com for tools, templates, and more resources to elevate your nonprofit’s fundraising efforts.

In this episode, Jeremy breaks down how nonprofits can build a comprehensive annual digital fundraising program. Whether you’re just starting out or looking to enhance your existing efforts, this episode provides a step-by-step guide to create campaigns, set goals, and integrate digital strategies with other fundraising channels like direct mail. Learn how to plan your entire year, engage your donors across multiple channels, and streamline your digital fundraising efforts for long-term success.

1. Audit Your Current Fundraising Program:

   • Identify what’s working and define success through metrics like revenue, ROI, and donor retention.
   • Understand your messaging across different campaigns and channels.

2. Set Fundraising Goals:

   • Establish specific, measurable objectives such as increasing donor retention, growing average gifts, or launching a monthly giving program.

3. Resource Audit:

   • Evaluate your capacity for email, web updates, graphic design, social media, SMS fundraising, and campaign management.
   • Use tools like Canva’s free nonprofit program or work with external partners if needed.

4. Develop Offers & Messaging:

   • Break down the costs of your services to create tangible offers, such as “$25 provides meals for a week” or “$100 covers a night of shelter.”
   • Focus on making the impact clear to donors.

5. Plan Year-Round Campaigns:

   • Map out your fundraising calendar month-by-month with a mix of campaigns, e-newsletters, and donor engagement initiatives.
   • Key campaigns include monthly giving drives, seasonal appeals, Giving Tuesday, and year-end fundraising.

6. Build Campaign Assets:

   • Each campaign should include tailored emails, social media posts, donation pages, and optional SMS or online ads.
   • Integrate QR codes into direct mail to streamline the giving process.

7. The Importance of Planning:

   • Create a detailed calendar and assign responsibilities to ensure seamless execution.
   • Use insights from the current year to refine and optimize future campaigns.

• “Digital fundraising is no longer a ‘nice-to-have.’ It’s a necessity for nonprofits looking to thrive in today’s multi-channel world.”
• “One campaign at a time, one month at a time—that’s how you build a sustainable annual program.”

• Explore the Giving Sciences Barometer at GivingSciences.com for free insights into donor trends.
• For more on digital fundraising strategies, check out Jeremy’s book, The Digital Fundraising Blueprint on Amazon.
• Visit JeremyHaselwood.com for more resources and tools to elevate your nonprofit’s fundraising.
• Follow Jeremy on Instagram here for inspiration and tips in your timeline

In this episode, Jeremy sits down with Lori Collins, a leading expert in data and analytics for nonprofits, to discuss how organizations can leverage analytics to strengthen fundraising and donor engagement. Lori shares valuable insights into charitable giving trends, the impact of economic factors like inflation, and strategies to maximize multi-channel donor engagement. From discussing the importance of relational fundraising to understanding donor motivation, this episode is packed with data-driven advice to help nonprofits make smarter decisions and boost their impact.

1. Why Donors Give: Lori explores what motivates people to give charitably, highlighting shifts like increased personal responsibility among donors and the role of economic trends.

2. Trends in Fundraising:

   • The shift toward fewer donors giving more, a trend amplified by the rising number of nonprofits and growing economic challenges.
   • How multi-channel engagement, combining digital and direct mail, can enhance donor loyalty and lifetime value.

3. Digital vs. Direct Mail: Lori and Jeremy discuss the ongoing debate between digital and direct mail fundraising, revealing why a balanced, mixed-media approach often yields the best results.

4. The Giving Sciences Barometer: Lori introduces her new tool, the Giving Sciences Barometer, which offers real-time insights into donor sentiment and economic indicators that impact giving.

• “We live in a mixed-media world – finding the right balance between digital and direct mail is key.”
• “Perception drives giving just as much as economic reality; understanding this can help nonprofits strategize effectively.”

For more episodes, be sure to follow The Jeremy Haselwood Show, and connect with Jeremy on Instagram @jeremy.haselwood to stay updated.

In this episode, Jeremy dives deep into email hygiene, a crucial topic for maintaining strong digital fundraising results. He shares strategies to clean up your email list, improve deliverability, and avoid “email jail,” where poor list quality can hurt open rates and sender reputation. Learn how to detox your email lists, boost open rates, and ensure that your messages reach the right inbox. By following these steps, you’ll be on your way to an inbox that rocks!

1. Why Email Hygiene Matters: Clean email lists ensure higher deliverability, which is essential for fundraising success. Jeremy highlights a cautionary tale of a nonprofit that faced disastrous results after neglecting their email hygiene.

2. Understanding Email “Jail”: Low engagement and poor list quality can lead your emails to the dreaded spam folder. Learn how Google, Yahoo, and other providers use algorithms to decide whether emails go to inboxes or spam.

3. Steps to Improve Email Hygiene:

   • IP Warm-Up: Gradually send emails over a period of days to improve sender reputation.
   • Segmenting & Suppression: Only send emails to active users who’ve opened an email in the last 6-12 months to keep engagement high.
   • Third-Party Verification: Tools like Kickbox, ZeroBounce, and EmailListVerify can cleanse your list by identifying active, inactive, and suspicious emails.

4. Reengagement Campaigns and Best Practices:

   • Use dedicated IP addresses for improved reputation.
   • Regularly cleanse email lists—ideally once or twice a year.
   • Archive inactive emails to repurpose for social media and advertising, such as on Facebook Lookalike audiences.

• “If you want a healthy email program, you have to go beyond just collecting emails – it’s about quality over quantity.”
• “Cutting down your email list might sound scary, but a lean, engaged list beats a massive, unresponsive one every time.”

Subscribe to The Jeremy Haselwood Show for more insights on digital fundraising, and connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn for questions or further guidance.

• Explore Jeremy’s book, The Digital Fundraising Blueprint on Amazon for comprehensive digital fundraising strategies.
• Check out JeremyHaselwood.com for more resources and tools to boost your email and digital fundraising success.