Get ready to navigate the world of strategic storytelling with our latest Pathfinder episode, where your guides, Jesse and Brian, are back to help you master the art of targeted advertising. Is your advertising hitting the mark or missing the target? Dive into the importance of knowing your audience – whether you’re a small, private school or a giant like McDonald's. Understand why an Italian restaurant markets differently from a fast-food giant and why it's crucial to tailor your story to who you're speaking to.

Join Jesse and Brian as they break down the difference between B2B and B2C strategies in a way that’s super easy to grasp, and share examples from Apple to toy commercials. They’ll make sure you’re equipped to make savvy marketing moves that resonate with your desired customers!

Don't miss out on our bite-sized 30-minute session, perfect for a quick listen during your coffee break. Make sure to like and follow us on Instagram for our playful yet insightful Mindful Marketing Musings videos.

Pathfinder is all about lightening the load on your marketing journey. You're not in this alone, and we’re here to help you focus on what you do best by sharing insights and strategies that actually work. Happy listening!

Pathfinder: www.yourpathfinder.io

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