The role of the chief product officer (CPO) continues to grow in prominence and evolve. This episode of Time to Value discusses the growing acceptance and maturation of the role, focusing on the challenges that CPOs are facing and what they need to prepare for in 2025.

Brian Doherty is a vice president analyst with Gartner’s Tech Product Manager team within the Technology and Service Providers research unit. Brian’s research deals with product management across various technology domains, with a special focus on communications and collaboration markets. Such markets include communications platform as a service (CPaaS), video platform as a service (VPaaS), contact center as a service (CCaaS), digital customer service, meeting solutions, meeting room systems and UCaaS, agile principles and practices, and building physical devices.

Charles Sutherland is a vice president analyst with Gartner’s Tech Product Manager Team within the Technology and Service Providers research unit. His research focuses on the role of the chief product officer (CPO) and product leaders within technology and service providers. He also looks at topics such as building product strategy and roadmaps, defining product solutions, aligning and reconciling portfolios, and leveraging partnerships and ecosystems.

This episode of Time to Value explores where tech and service providers struggle to align GTM teams. It also offers advice on how best to improve cross-functional GTM collaboration and performance measurement.

Rahim Kaba is a senior director analyst and key initiative leader for Gartner. He advises product marketing and tech leadership teams on critical aspects of their go-to-market strategies to help them grow, outperform their peers and create value for their customers. His core areas of focus include segmentation, positioning, differentiation, competitive intelligence, buyer personas, messaging, sales enablement, win-loss analysis and product launch best practices. He also helps clients with building and growing high-performance product marketing teams.

Ray Pun is a senior director analyst in Gartner’s technology marketing practice that serves emerging, midsize, and enterprise-level technology and service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on account-based marketing, marketing metrics and B2B marketing technologies. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to partner and developer ecosystems, product-led growth and marketing performance.

Time to Value: The Gartner Marketing and Product Management Podcast host Craig Lowery and guest analyst Ed Anderson discuss why sustainability is now a critical factor in product management. They explore how sustainability influences customer purchasing decisions and enhances corporate reputations, emphasizing the integration of environmental, social and governance (ESG) aspects into products.

Listen to learn why product managers cannot afford to overlook sustainability, and how it can be a significant business value driver.

Ed Anderson is a research vice president and distinguished analyst within Gartner’s technology and service provider organization. He leads Gartner’s research into sustainability best practices for vendors and the product and service offerings delivered by providers. This research defines best practices for operating in a sustainable fashion across environmental, social and governance activities.

He created Gartner’s Vendor Sustainability Assessment, a methodology to assess the sustainability posture of providers, highlighting areas of strength and weakness.