From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy.

Rob Fraser is the owner and operator of the sock company OUTWAY.

In this conversation, Rob and Shane discuss focus, executing under pressure, growing a business from hustling on the street to over 10 million in sales in a few years, how OUTWAY was almost destroyed, and arranging your life to operate at a consistently high level for a long time.

As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/

Newsletter

The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

Upgrade

If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

Follow Me:

Instagram: https://www.instagram.com/farnamstreet

Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/

Follow Rob:

X: https://x.com/robbfraser

LinkedIn: https://www.linkedin.com/in/robbfraser/

Sponsors:

Somewhere.com https://www.somewhere.com/

Overlap: https://www.joinoverlap.com/