In today's episode, we sit down with Erik Dyba, the Irrigation Manager at David J. Frank Landscape Contracting in Milwaukee, Wisconsin. Erik shares the remarkable story of his team's transformation from an unprofitable, low-revenue division to the fastest-growing and most profitable segment of the company.

Learn how Erik's commitment to onboarding, company culture, and personal relationships up and down the chain of command laid the foundation for a fundamentally strong and scalable division. Discover how a hyperfocus on EPA WaterSense-approved products as the sole offering for their customers drove this success, alongside always doing what’s best for the customer. As Erik says, "the long game is the only game."

Erik and his team are currently featured on the front page of the Irrigation Association's publication, Irrigation and Lighting, for the "Watches Grow" segment in 2024. This is an episode you won't want to miss!