In this candid, hilarious, and thought-provoking episode, Jake and Dave crack open one of their wildest client stories yet about marketing products—yes, it involves adult diapers... for very consenting adults.

😳 When a staff member quit over the campaign and awkward conversations abounded, it sparked a bigger question every marketer, agency, and brand rep eventually faces: Can you ethically and effectively market a product you don’t personally agree with—or would never use yourself?

Along the way, we explore:

The surprising reality of niche consumer communities

Whether being outside the audience makes you a better marketer

Stories from Viagra-Cialis infused honey, political campaigns, and furry fandoms

The tension between stereotyping vs. nuanced marketing

What makes a brand truly rebellious (Liquid Death, Wendy’s Twitter, and more)

How to market to the heretics within your audience

This episode is a masterclass in uncomfortable truths, bold branding, and the messy magic of connecting with real humans—even when things get weird.

💬 If you’ve ever wrestled with a questionable product or debated your brand’s moral line, this one’s for you. 👉 Hit subscribe, drop a comment, and don’t forget to check out our other shows:

🦄 Unicorn Campaigns – Deep dives into wildly successful marketing strategies 🍸 The Last Drop – Building fake businesses with real marketing strategies before finishing our drinks

📲 Follow Jake (@thewizardmarketing) and Dave (@realdeval) on all the socials.