n this episode, we’re diving into a game-changing question that can help you figure out what makes your brand stand out and grab your customers' attention. If you’ve ever felt unsure about how to set yourself apart in a crowded market, this is the episode you need.

We explore a simple yet powerful framework inspired by strategist Roger L. Martin. It’s all about asking yourself: "If I flipped my strategy and did the opposite, would it still make sense?" This question helps you uncover the things that truly make your business unique, while steering clear of doing what everyone else is doing.

With practical examples—including how we approach this at Brand Inflow—you’ll learn how to balance bold moves that set you apart with industry standards that customers expect. This isn’t about reinventing the wheel; it’s about figuring out the small, meaningful choices that can make a big difference for your business.

By the end of this episode, you’ll have a tool you can use right away to sharpen your strategy, stand out from competitors, and confidently connect with the right people for your brand. Let’s get started!

So what are you waiting for? Get ready to brand in flow to make your business grow.

Let's connect and turn you into your Brand's Leader

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Email: kuebra@brandinflow.com