Showing titles in Business Ethics

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

A forward-thinking manifesto from three Stanford professors, which reveals how big tech's obsession with optimisation and efficiency has sacrificed fundamental human values and outlines steps we can take to change course, renew our democracy and save ourselves. As the dominance of big tech becomes an explosive societal conundrum, they share their provocative insights and concrete solutions to help everyone understand what is happening, what is at stake and what we can do to control technology instead of letting it control us.

Contemporary views of business ethics often show businessmen and women in a bad light. Egoism, profits, and competition are branded as immoral, while social consciousness is praised. Atlas Society Senior Scholar Stephen Hicks, PhD, disagrees with this point of view. Most contemporary business ethics does business a disservice. Worse than that, its proposed cures are plagued with unintended consequences that are often much worse than the problems it is attempting to solve. Hicks defends the egoism that drives successful business people and the morality of free-market capitalism.

There is an invisible army of people deep inside the world’s biggest and best-known companies, pushing for safer and more responsible practices. They are trying to prevent the next Rana Plaza factory collapse, the next Deepwater Horizon explosion, the next Foxconn labor abuses. Obviously, they don’t always succeed. Christine Bader was one of those people. Using her story as its skeleton, Bader weaves in the stories of other “Corporate Idealists” working inside some of the world's biggest and best-known companies.

Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down - to shift our values, to switch from a profit focus to caring for people, communities and the planet.

Winning Not Fighting draws on the philosophy of Wing Tsun, an ancient Chinese martial art, to offer a profound and practical guide to achieving success at work, life and business. By explaining what these teachings reveal about decision-making, professional relationships, personal targets and positivity, it challenges some of our deepest held assumptions and forces us to unlearn many ideas that inform our current ideas on professional success. Why, for example, do we refer to business through a lens of conflict?

When we start with the wrong question, no matter how good an answer we get, it won't give us the results we want. Rather than joining the throngs who are asking, When will this economic crisis be over? Jim Wallis says the right question to ask is "How will this crisis change us?" The worst thing we can do now, Wallis tells us, is to go back to normal. Normal is what got us into this situation.

Diverse teams don’t just materialize. Hiring across race, gender identity, ability, and more must be approached with intentionality and care. But how can a company move from believing...to doing? Aimed at HR management, executives, and leaders across sectors, Hiring Revolution is a compelling guide for how to combat baked-in bias and deal with racism and sexism head on.

Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.

Philosophy professor and entrepreneur Stephen Hicks takes a critical look at unquestioned assumptions in the arena of business ethics.

From education to work to dating, this inspirational, honest and provocative book recognises and celebrates the strides black women have already made, while providing practical advice for those who want to do the same and forge a better, visible future. Illustrated with stories from best friends Elizabeth Uviebinené and Yomi Adegoke’s own lives, and using interviews with dozens of the most successful black women in Britain.

In a world where leadership doesn't always know where we are headed, knowing how to get there can be even more challenging. In Loved Based Leadership, Dr. Maria Church builds and expands on her successful Loved Based Leadership model developed a decade ago. In this 10th Anniversary Edition, she explores the need for leadership based not on fear or intimidation, but on respect for self, respect for others, honor, and integrity

Here you will find the untold story of a David vs. Goliath battle in a gripping new book that chronicles the journey of a brave whistleblower who dared to tell the truth about a powerful big bank. The book offers a thrilling firsthand account of the high stakes battle between one individual's sense of justice and a corrupt system that seeks to protect the interests of the elite. Through the pages of this eye-opening book, readers are taken on a nail-biting ride as the whistleblower's story unfolds, following his journey as he uncovers evidence of corruption and illegal practices at one of ...

When Brittany Kaiser joined Cambridge Analytica - the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer - she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama’s 2008 campaign, Kaiser’s goal was to utilise data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to democracy.

All too often we are presented stories about extremely wealthy people who are held up as role models for a successful life. The truth is that wealth rarely guarantees happiness. This book looks to successful small and medium-sized companies contributing to communities, and the far-sighted corporate executives we never hear about who, while successful, are also happy. These are the true-life examples of corporate social responsibility that this book relies on to make its point. Peter Milewski tells you why and how you, personally, can feel good and do well by doing good too.

"There are two birds, two sweet friends, who dwell in theselfsame tree," says the Upanishads. The first bird, dwelling on the lower part of the tree, lives "in sorrow and anxiety." Unable to see beyond the branches, it hops around compulsively indulging its appetites, eating every fruit, sweet and sour.

The other bird, higher up, can see the whole tree and the wider world - this perspective puts it in touch with its innate sense of being, the quality of existence that it shares in common with all other living beings.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

What makes a better entrepreneur? What do you need to do to become legendary? What steps do you need to take to make yourself and your business sustainable? Discover how not only make you a better entrepreneur but one that stays ahead of the game...improving your focus and concentration by cultivating high performance habits is the basis for optimum success for those entrepreneurs, like you, who are always in a rush. Are you ready to explore a greater and more robust approach to your business?

At last, here's THE audiobook that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.

A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business. With a climate crisis, a growing population, and diminishing natural resources, the need for socially minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers.