Are you someone who wishes to get the word out there online about your business and needs an outline for your strategy so that you do not stumble in 2020? Well, this page was written for you!
Social media is a dynamic place with something new popping up each day. Running a business is already hard enough, and the dynamism of social media shouldn't increase your workload. Instead, it should help your business. Isn't this what everyone wants?
Fortunately, there are a few underlying principles and tricks that you can use to propel your business further. In my books, you will find, we get to the heart of the matter for platforms like Facebook, Instagram, Pinterest, and Twitter. It will tell you just what metrics to measure and how to put together a winning strategy for more customers and more profits.
You'll find:
- How to use social media platforms to supercharge your marketing
- How to develop a winning content strategy for your business
- Which social media channels to invest in and which to run away from
- How to engage your customers and create a community around your products
- How to stop your competition and how to grow further
- How to always have a trick up your sleeve
- How not to make the obvious mistakes and tips to win
In my books, you will find the distilled version of all the information out there and presents to you the best practices in a step-by-step manner. After reading these books, you'll be breaking down the processes in simple steps. You will be able to craft a winning strategy for your social media marketing that boosts your online business organically.
To gain the most out of this practical guides, read it chapter by chapter. Do not jump through things as they are said in a specific order that makes the next stuff possible. Go deep into research as it will bring up insights that are vital for your business and your social media strategy.
We begin by giving you a brief about The Rise of Social Media. This is important as it will tell you the core need for social media and will keep you from going astray during the planning or content creation stage.
Next, we talk briefly about the social media networks highlighted in this book – Facebook, Instagram, Pinterest and Twitter – sharing their audience and what makes these platforms unique in terms of features, demographics, functionality, etc.
We have dedicated an entire chapter on 'Crafting a Winning Strategy' as it is the most crucial part of any social media plan you'll create. In 11 steps, the book will guide you to understand how a program should be designed and how it should be executed. Here, you'll not only learn about planning but also your own business and how to turn it into a brand that customers love to associate with and follow. You'll understand what makes a business stand out from the rest and how you too can be one such business. From finding your voice to designing graphics and optimising campaigns, this chapter will teach you all.
We'll go further beyond this by telling you the essential tools that can help you automate these steps. However, do not forget that no device or software is better than a human mind. So, while you use these tools and gain information about what is happening on your social channels, use your understanding of your business, competition, and audience to come up with real insights.
Next, we move on to discussing Facebook at length. We explain if Facebook is a good idea for your business and if it will make sense to pursue it with all your energy. Here you'll also learn how Facebook's unique features can help your business and what Facebook has in store for you in 2020. You can sneak a peek inside the new features coming in 2020 and stay a step ahead of your competition by planning to leverage these features right away. Towards the end of the chapter, you'll find what is next in Facebook and why you should continue to invest in it.
Our next platform is the kin to Facebook – Instagram. Should your business be there on Instagram? This chapter will answer that for you. Here you'll also learn the various innovative features that this platform offers and how you can leverage them for your business. We also talk about what happens on Instagram in the year 2020 and what lies ahead. It is a great platform to show off your business, and you must be ready with a complete understanding of which areas you can benefit from it. We discuss that towards the end of the chapter with The Future of Instagram.
After this, we discuss yet another great but understated visual platform, Pinterest. It is an excellent platform, but should your business be there? Does it help in SEO? How much time will it need initially, and can I go viral on Pinterest? Will virality help my business? This chapter will answer all these questions for you and tell you how you can make the best use of Pinterest. From pinning frequency to boards to descriptions to analytics, this chapter is your holy grail when it comes Or blogging platform that is used mostly by the journalists, stubborn people, and VIP – Twitter. We explain if Twitter is a good idea for your business and if yes, how you should go about it. There are a lot of unique features that Twitter offers other than the ability to interact with your customers in real-time. This chapter sheds light on those features and how they can be leveraged for promoting business and building a brand out of it. What do 2020 and the future have in store for Twitter? Well, read this chapter, and you'll know.
You'll learn of the common mistakes most marketers make when they start and go on with social media marketing. We warn you about these and share how not to make, and if you have done that already, what you can do to salvage the situation and turn it around in favour of your business.
Right before we leave, we will discuss the most dreaded thing in any marketing – reaching the plateau. What is it, how to deal with it, how to move forward, and if you should let it go.
Armed with the best-of-industry insights and knowledge, you are now ready to accelerate your business growth, income and reach with social media marketing. It is up to you to take this information and change your life.
Let's go!
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