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Elena McMillan

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Most important book any head of sales can read

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 12-14-20

From CRO to Sales Manager this book applies to every level of sales management. The practices taught are immediately actionable.

Just be warned so much of what you take a gospel of years past is about to be challenged. Being a result of old school teachings this book was beyond eye opening. In a profession where lead measures are always being sought after, but rarely found. This book provides clear path to lead measures that are so obvious it hurts.

I am placing an order for every level of our sales and customer success organization so they can get in alignment with these teachings. I’m sure after you read it you will follow this path.

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