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Mobilized: An Insider's Guide to the Business and Future of Connected Technology
- By: SC Moatti
- Narrated by: Natalie Hoyt
- Length: 3 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 44
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Performance4.5 out of 5 stars 38
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Story4.5 out of 5 stars 38
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.
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5 out of 5 stars
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Great book
- By D. Adewodu on 05-31-16
A must read for online business owners
Reviewed: 04-18-16
Would you consider the audio edition of Mobilized: An Insider's Guide to the Business and Future of Connected Technology to be better than the print version?
SC outlines strategies for building successful mobile products by describing how companies like Facebook and Trulia built their apps. SC provides concrete examples of why many companies have succeeded by adapted to mobile first strategy and the history of how that came about. Her story of how Facebook came about building mobile-first strategy is very insightful. She describes her own product management experience and how she sees the wider shift from desktop to mobile technology. If you are seeing more and more of your site traffic is coming from mobile but trying to figure out how to approach this shift, this book will give you plenty of clarity and tips for managing the change.
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