Matthew
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Business Stripped Bare
- By: Richard Branson Sir
- Narrated by: Richard Branson Sir
- Length: 2 hrs and 48 mins
- Abridged
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Overall4.5 out of 5 stars 248
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Performance4.5 out of 5 stars 141
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Story4.5 out of 5 stars 138
From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.
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5 out of 5 stars
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Profound insight and unique perspective revealed.
- By Matthew on 10-10-09
- Business Stripped Bare
- By: Richard Branson Sir
- Narrated by: Richard Branson Sir
Profound insight and unique perspective revealed.
Reviewed: 10-10-09
Once again, sir Richard, delivers sound advice and profound insight into his visionary entrepreneurial leadership and management methods. This book offers a concise, no-nonsense review of what, to his belief, constitute critical components of Virgin's highly successful and dynamic, global business and brand, strategic and tactical leadership and management formulae. Sir Richard underpins the importance of his Virgin team in terms of their unique working environment and the type of person employed there; the result is a top down inspired Virgin community and culture that nurtures and empowers Virgin types and values. Real-life experiences,both successes and mistakes illustrate in Aesop-like fashion the value of experience; learning quickly from mistakes is deemed an investment, not a cost, and thus frames a refreshing and healthy attitude to risk taking, which appears a cornerstone of Virgin's culture, a defining trait of Virgin character, perpetuating a Virgin can-do attitude. Virgin cultivates mobile, globally aware, positively optimistic, inspired, can do, business teams whom thrive and endeavor to continually innovate and lead as a norm of cultural practice in a volatile business world and environment where rapid change is only one of a very few other certainties!
This justifiably deserves my two thumbs up! (5/5 stars).
What it first seems will become an awkward, rushed home narrative, surprisingly vanishes and the style, instead, adds authenticity and a genuine feel to this pioneer's legacy. Branson's real to life depiction of Virgin's global business journey is perfectly suited to audio book format.
(My decision to burn CD's for the drive around town, ended with my sitting in the car in the car park at my first destination, astute and entrapped until the end).
Furthermore, the narrative continues to refresh, motivate and inspire the more it is listened to. I'm confident and hope it will reach out and have a similar affect on you!
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