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- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 165
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Performance4.5 out of 5 stars 141
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Story4.5 out of 5 stars 141
What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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5 out of 5 stars
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Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
- Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
Powerful Framework - Wish it was written sooner!
Reviewed: 05-02-19
I don't usually write reviews... however I "read" [ok, ok, you got me, I actually listen] to so many marketing books that my Audible Platinum credits are never enough to last a full year...
To start, I thought this book would be too basic... However, Ryan Levesque deliver above what I expected. He shares a powerful framework to create a strong foundation for an online education business.
What's so powerful about the framework Ryan shares?
It asks the reader to make key business decisions based on the facts and factors that actually matter to choose:
- the right people to serve [the WHO]
- the right business model
- the right type of product
- the right market size
- the right pricing
The biggest complaint I have is that I wish this book had been available sooner...
Had I known then, what I know now, life would have been easier for me, and many others...
- I would have avoided going into a market that was too big... yes, both my bank account, and my confidence took a toll when the business I started failed because I had done all the things, and I still couldn't make it work. My canoe was overtaken with huge waves in the gigantic ocean.
- I would have helped other entrepreneurs who were struggling because they were in markets that were tiny... No matter how much effort we put into rowing, there wasn't enough water or current to continue the momentum.
And yet, it's never too late!
If you are thinking of starting an online education business (from scratch or to supplement your offline business), you MUST read this book... it will help you avoid costly mistakes.
If you already have an online education business, you MUST read this book... it will help you improve your positioning in your current market... or you might decide to pivot to a completely different market if you find out the market you're currently in isn't going to work regardless of how much time you put in.
I know this is a book I'll be recommending again and again!
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14 people found this helpful