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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- By: Martin Kihn, Christopher B. O’Hara
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Unabridged
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Overall5 out of 5 stars 14
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Performance5 out of 5 stars 10
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Story4.5 out of 5 stars 10
Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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5 out of 5 stars
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A technical book that reads like a novel
- By Amelia Dailey on 12-30-22
- Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- By: Martin Kihn, Christopher B. O’Hara
- Narrated by: Sean Pratt
Timely, perhaps prescient, guide to the customer data management landscape
Reviewed: 01-08-22
As a data-driven marketer completing an advanced degree in data analytics, I think this is a comprehensive and up-to-the-minute reference to the field, with an insightful, balanced, and forward-looking assessment of the state of customer data as it relates to marketing and beyond( i.e. the broader customer experience). Packed with actionable strategy and accessible frameworks for thinking about and managing rapidly-changing and complex business data problems, this book is a “must read” for leaders engaged in tying “digital transformation” initiatives back to customer-centric growth.
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Subscription Marketing
- How to Build a Cash Flow Empire with Recurring Revenue
- By: David Lecky
- Narrated by: Tom Skeahan
- Length: 2 hrs and 48 mins
- Unabridged
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Overall4 out of 5 stars 19
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Performance4 out of 5 stars 17
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Story4 out of 5 stars 17
Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a cash-flow machine. Whether your goal is to escape your nine-to-five job or create a side-hustle income that runs on its own, this audiobook will show you step-by-step how to market subscription-based business to maximize all your profits. Once you learn how to generate a few customers who pay you periodically for your products or services, the scalability of this model is remarkably high.
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5 out of 5 stars
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Very practical!
- By Edna Wilson on 11-11-19
- Subscription Marketing
- How to Build a Cash Flow Empire with Recurring Revenue
- By: David Lecky
- Narrated by: Tom Skeahan
No real insights or even basic foundation info
Reviewed: 05-18-19
This title is little more than an outline of the book that the author would like to research and write someday. I had to stop listening and return this one at the point where it became clear that the author couldn’t even remember if they were writing a book focused on B2C or B2B marketing. I recommend listening to Anne Janzer’s “Subscription Marketing: Strategies for Nurturing Customers in a World of Churn” instead.
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