Jared Troyer
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 83
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Performance5 out of 5 stars 69
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Story4.5 out of 5 stars 65
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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5 out of 5 stars
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Overcome Indecision
- By Jared Troyer on 01-05-25
- The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
Overcome Indecision
Reviewed: 01-05-25
Broke out how to overcome indecision and provided the guides to also replicate in 1:1 situations with your team.
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