Angelo D. Collazo
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Killing Marketing
- How Innovative Businesses Are Turning Marketing Cost into Profit
- By: Joe Pulizzi, Robert Rose
- Narrated by: Joe Pulizzi, Robert Rose
- Length: 5 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 178
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Performance4.5 out of 5 stars 155
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Story4.5 out of 5 stars 153
Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.
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3 out of 5 stars
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Not Impressed
- By Eric Solano on 01-04-18
- Killing Marketing
- How Innovative Businesses Are Turning Marketing Cost into Profit
- By: Joe Pulizzi, Robert Rose
- Narrated by: Joe Pulizzi, Robert Rose
Interesting
Reviewed: 11-30-19
The book poses an interesting idea, that being: why should a company spend so much money on traditional paid advertising, in order to access an audience? In this day and age, it would be wiser to nurture a fanbase through entertaining content, much like how Red Bull does.
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