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Bang!
- Getting Your Message Heard in a Noisy World
- By: Linda Kaplan Thayer, Robin Koval
- Narrated by: Deborah Marlowe
- Length: 7 hrs and 5 mins
- Unabridged
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Overall4 out of 5 stars 120
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Performance4 out of 5 stars 15
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Story3.5 out of 5 stars 15
We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.
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2 out of 5 stars
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What a disappointment!
- By DB Henage on 12-18-03
- Bang!
- Getting Your Message Heard in a Noisy World
- By: Linda Kaplan Thayer, Robin Koval
- Narrated by: Deborah Marlowe
Great Listening
Reviewed: 12-23-03
It's truly unfortunate that there is such disparity in the other reviews of this book. This is an interesting book that gives solid insight about where advertising is headed for the forseeable future. There are probably many other books out there that do exactly the same thing this book does that offer similar critical analysis of the advertising principles that helped these ideas succeed. Regardless, the facts stand for themselves: the authors are succeeding both in getting the message of their clients across and in making money for themselves. Both are admirable achievements.
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