Bryan Cassady
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- By: Bob Gilbreath
- Narrated by: Bruce Reizen
- Length: 9 hrs and 45 mins
- Unabridged
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Overall4 out of 5 stars 79
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Performance4 out of 5 stars 26
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Story4 out of 5 stars 29
This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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5 out of 5 stars
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Great marketing insights and valuable takeaways
- By Olaf on 12-28-10
- The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- By: Bob Gilbreath
- Narrated by: Bruce Reizen
Too basic to be useful
Reviewed: 03-05-11
I had high hopes for the book. Unfortunately it never really got off the ground. The analysis and thinking was low level and stayed that way...
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