「0から1」の発想術
(小学館)
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Narrated by:
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佐々木 健
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By:
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大前 研一
About this listen
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。(アプリバージョン:Android 2.40以上、iOS 3.11以上)
大前研一の思考ノウハウが詰まった1冊。
何歳であっても学びたい「発想」のための秘伝メソッドを大公開!
いずれ訪れるシンギュラリティ(技術的特異点)の時代、多くの仕事はAI(人工知能)に取って代わられる。そこで生き残るには“AIにできないこと”=「無から有」を生む力を鍛えるしかない――。
本書では、40年余りの経営コンサルタント人生の中で大前氏が独自に編み出した「0から1」を生み出す15の発想法を紹介。
たとえば、本書の後半では、実践編として「新たな市場」を作り出す4つの発想法を解説している。
■感情移入
■どんぶりとセグメンテーション
■時間軸をずらす
■横展開
これらの発想法は、単にビジネスの現場だけでなく、新しいアイデアを生み出す際の思考ノウハウとして普遍性を持っている。
〈「人生100年時代」と言われ、今や何歳になっても新しいチャレンジやリブート(再起動)、リスタート(再出発)が必要になっている。……すべての年代で、AIやロボットにはできない「0から1(無から有)」を生む発想力と問題を解決する「セオリー・オブ・シンキング」が求められるのだ。〉(新書版まえがき)
大前流イノベーションの教科書、待望の新書化(2018年12月発表作品)。
※本書は過去に単行本版として配信された『「0から1」の発想術』の新書版です。「新書版まえがき」などを新たに加筆・修正しています。
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