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今さらだけど、ちゃんと知っておきたい「経営学」
- Narrated by: 野口 晃
- Length: 9 hrs and 43 mins
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Publisher's summary
本タイトルには付属資料・PDFが用意されています。ご購入後、PCサイトのライブラリー、またはアプリ上の「目次」からご確認ください。
自衛隊のリーダーを育てる防衛大学校で
20年以上教えてきた
「経営学」講義ノートを初公開!
\キーワードで学ぶ/ \見開き仕様・図解で楽しく学べる/
“知識"が“知恵"に変わる! 仕事にも人生にも役立つ経営学のQ&A112。
初めて学ぶ人の入門書としても、大人の学び直しとしても最適な1冊です。
目次
はじめに
第1章 経営学の基本的な考え方を学ぶ 「費用対効果」
第2章 賢く考え、正しく判断する心理学 「意思決定」
第3章 価格のしくみを理解して、売上と利益を増やす 「価格戦略」
第4章 相乗効果を生み、コストを下げる 「多角化戦略」と「経済性」
第5章 ライバルとの戦いを勝ち抜く 「競争戦略」
第6章 みんなで協力して目的を実現する 「組織」
第7章 やる気と個性を活かして、強いチームをつくる 「モチベーション」と「リーダーシップ」
第8章 DX時代の組織のカタチを考える 「ヒエラルキー」と「ネットワーク」
第9章 地位をめぐる競争で、自分の価値を高める 「人材マネジメント」
第10章 豊かな人生を切り拓く 「お金」と「時間」と「知識」のマネジメント
第11章 少子高齢化に向き合い、生産性を高める「働き方改革」
おわりに
佐藤 耕紀 (さとう こうき)
防衛大学校 公共政策学科 准教授
1968年生まれ、北海道旭川市出身。旭川東高校を卒業後、学部、大学院ともに北海道大学(経営学博士)。防衛大学校で20年以上にわたり教鞭をとる。
経営学にあまり興味がない学生を相手に、なんとか話を聞いてもらう努力を重ね、 とにかくわかりやすく伝える授業にこだわっている。
就職、結婚、子育て、といった人生のイベントをひととおり終え、生活者としての経験をふまえて、仕事にも人生にも役立つ経営学を探求している。
趣味はクラシック音楽と海外旅行。これまでに経営学の共著が6 冊ある。
※本商品は『今さらだけど、ちゃんと知っておきたい「経営学」』[同文舘出版 佐藤耕紀 著 ISBN:9784495540890 260頁 1,700円(税別)]をオーディオ化したものです。
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