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売上最小化、利益最大化の法則──利益率29%経営の秘密
- Narrated by: 檜山 尚人
- Length: 6 hrs and 1 min
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Publisher's summary
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。(アプリバージョン:Android 2.40以上、iOS 3.11以上)
【発売たちまち4刷! 日経新聞掲載】◎株価上昇率日本一(1164%)の超効率経営!
◎会社の弱点が一発でわかる「5段階利益管理表」を初公開!
◎史上初! 無一文から一代で4年連続上場!
【コロナ禍に負けない盤石経営の秘密は、「売上を下げる」ことにあった!?】
◎不況下では、売上10倍はリスク10倍!
◎売上を半減させ、利益を1.5倍、利益率を3倍にする方法
◎売上ゼロでも生き残れる「無収入寿命」をつかめ!
◎会社の弱点が一発でわかる「5段階利益管理」とは
◎組織全体にコスト意識が芽生える「たった1つの方法」とは
【注目の著者、初の著書!】
◎会社を絶対につぶさない方法
◎社員全員が「利益志向」になる方法
◎商品戦略・販売戦略・ 顧客戦略・人材戦略・経営 × マーケティング戦略など
少数精鋭集団で他を突き放す「5つの戦略」を完全網羅
◎社長在任期間中の株価上昇率ランキング日本一(113.7倍、在任期間8.4年)。
◎「市場が評価した経営者ランキング」第1位(東洋経済オンライン)
◎日本政府より紺綬褒章7回受章
◎本書の読みどころは、
無一文から売上100億・利益29億円(利益率29%)を達成した源泉、
会社の弱点が一発でわかる「5段階利益管理」(1.売上総利益〈粗利〉、2.純粗利、3.販売利益、
4.ABC利益、5.商品ごと営業利益に分けて管理)と
少数精鋭集団で他を突き放す「5つの戦略」。
◎5段階利益管理の考え方はeコマース企業だけでなく、全業種で使える。
◎これまでは、売上が上がれば利益が上がるが常識だった。
これからは「売上最小化、利益最大化」がキーワードになる。
著者は断言する。
「変化の激しい現代では、先行投資期に売上が上がっても、
回収期には市場が変わって利益が回収できない。
今の時代は、利益は後からついてくる前提で売上と利益を別々で考えるのではなく、
売上と利益をセットで管理する経営方式に変えるべき。
売上10倍はリスク10倍。
売上アップはトラブルやアクシデントも激増するので、
むやみに売上アップを目指してはならない。
今こそ売上OSから利益OSにして売上最小化、
利益最大化を目指すべきだ」
◎北の達人では「びっくりするほどよい商品ができた」ときしか発売しない。
750の評価項目の検査を行い、全社員でこれはいいと実感したものしか発売しない。
◎処女作でリピート率が7割の戦略と戦術を初公開!
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