Preview
  • A Branded World

  • Adventures in Public Relations and the Creation of Superbrands
  • By: Michael Levine
  • Narrated by: Lloyd James
  • Length: 10 hrs and 22 mins
  • 4.0 out of 5 stars (79 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

A Branded World

By: Michael Levine
Narrated by: Lloyd James
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $16.34

Buy for $16.34

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

©2003 Michael Levine (P)2003 Blackstone Audiobooks
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about A Branded World

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    34
  • 4 Stars
    24
  • 3 Stars
    11
  • 2 Stars
    7
  • 1 Stars
    3
Performance
  • 4 out of 5 stars
  • 5 Stars
    24
  • 4 Stars
    7
  • 3 Stars
    2
  • 2 Stars
    2
  • 1 Stars
    3
Story
  • 4 out of 5 stars
  • 5 Stars
    20
  • 4 Stars
    11
  • 3 Stars
    6
  • 2 Stars
    2
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A demystifying how-to book

A comprehensive and fascinating look at the complex business of branding. Both theoretical and practical, yet easily comprehended.

Filled with anecdotes and examples of people and products and events that the listener can recall or recognize, if not visualize. It maintains a focus on the process, not the product.

Met my requirements and expectations.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars

A Branded World

A must read for anyone who provides a service for profit.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

5 people found this helpful

  • Overall
    4 out of 5 stars

Not a bad intro into Branding

I thought this book was a nice introduction into branding. I liked the ice cream example he used to frame his ideas. He never offered ground breaking ideas, but I like how he blends PR, Marketing, and advertising. Narration was easy to listen to.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Would not recommend it

Is there anything you would change about this book?

The narrator.

What was most disappointing about Michael Levine’s story?

Overall, the story wasn't bad.

Who would you have cast as narrator instead of Lloyd James?

Michael Levine himself or Malcolm Gladwell.

Did A Branded World inspire you to do anything?

Only to stop listening to the book.

Any additional comments?

I did not enjoy this book. The narrator was annoying with dramatic pauses in the wrong places causing confusion rather than effect. He also spoke too fast. I can’t say I would recommend it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Awesome Book

Awesome book. I have listened to parts more then once. This book really helps you understand branding and what a brand is.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars

Unless you are in PR.....

I would skip this book. The author is clearly deep rooted in PR, so sooner or later everything goes back to PR. How PR is great, how PR builds brands, how PR helped his Hollywood client. This is one long and boring book only a PR man could love.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

8 people found this helpful