A Secret History of Brands
The Dark and Twisted Beginnings of the Brand Names We Know and Love
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Narrated by:
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Matt Godfrey
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By:
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Matt MacNabb
About this listen
We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism.
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection, and why Bayer is famous for aspirin but began their journey with heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, MacNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.
©2017, 2018 Matt MacNabb (P)2021 TantorListeners also enjoyed...
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Story
Without women, whiskey may not exist. In Whiskey Women, Wall Street Journal-best-selling author Fred Minnick tells the tales of women who have created this industry, from Mesopotamia's first beer brewers and distillers to America's rough-and-tough bootleggers during Prohibition. Women have long distilled, marketed, and owned spirits companies. These strong women built many iconic brands, including Bushmills, Laphroaig, and Maker's Mark.
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Women should be proud of this.
- By Tracy on 01-29-16
By: Fred Minnick
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How to Be a Dictator
- An Irreverent Guide
- By: Mikal Hem, Kerri Pierce - translator
- Narrated by: Ramiz Monsef
- Length: 5 hrs and 46 mins
- Unabridged
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Who hasn't dreamed of one day ruling your own country? Along with great power comes unlimited influence, control, admiration, and often wealth. How to Be a Dictator will teach you the tricks of the trade - how to rise to the top and stay in power, and how to enjoy the fruits of your excellence.
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People are weird
- By Nik on 01-01-21
By: Mikal Hem, and others
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The Kelloggs
- The Battling Brothers of Battle Creek
- By: Howard Markel
- Narrated by: David Colacci
- Length: 16 hrs and 22 mins
- Unabridged
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John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.
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Good History, Best for Battle Creek Folks
- By ftmgal on 08-26-18
By: Howard Markel
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Bourbon Empire
- The Past and Future of America's Whiskey
- By: Reid Mitenbuler
- Narrated by: Brian O'Neill
- Length: 10 hrs and 23 mins
- Unabridged
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Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.
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Great whiskey history great American history
- By Larry G. on 06-16-15
By: Reid Mitenbuler
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India
- A Portrait
- By: Patrick French
- Narrated by: Walter Dixon
- Length: 17 hrs and 12 mins
- Unabridged
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Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change, telling human stories to explain a larger national narrative. Melding on-the-ground reports with a deep knowledge of history, French exposes the cultural foundations of India’s political, economic and social complexities.
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An Epic Book by Award-Winning Author
- By morton on 10-31-11
By: Patrick French
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Gallo Be Thy Name
- The Inside Story of How One Family Rose to Dominate the U.S. Wine Market
- By: Jerome Tuccille
- Narrated by: Grainger Hines
- Length: 8 hrs and 29 mins
- Unabridged
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Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.
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An informative read. Big bite of US history.
- By Robbie on 06-27-18
By: Jerome Tuccille
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Black Titan
- A.G. Gaston and the Making of a Black American Millionaire
- By: Carol Jenkins
- Narrated by: Susan Spain
- Length: 11 hrs and 41 mins
- Unabridged
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A.G. Gaston, the poor grandson of slaves, was born in the Deep South in 1892. Over the course of his extraordinary life, he amassed a fortune of over $130 million and a vast business empire. The story of his remarkable life is written with eloquence and grace by his niece, an Emmy¿ Award-winning journalist and her daughter, who holds degrees from Yale and Harvard.
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Black Gold = Standing Ovation
- By 2Fresh on 01-20-16
By: Carol Jenkins
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Ida M. Tarbell
- The Woman Who Challenged Big Business - and Won!
- By: Emily Arnold McCully
- Narrated by: Emily Arnold McCully
- Length: 6 hrs and 42 mins
- Unabridged
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Born in 1857 and raised in oil country, Ida M. Tarbell was one of the first investigative journalists and probably the most influential in her time. Her series of articles on the Standard Oil Trust, a complicated business empire run by John D. Rockefeller, revealed to readers the underhanded, even illegal practices that had led to Rockefeller's success.
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Excellent!
- By AKA1 on 03-16-19
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North Korea Confidential
- Private Markets, Fashion Trends, Prison Camps, Dissenters and Defectors
- By: Daniel Tudor, James Pearson
- Narrated by: Derek Perkins
- Length: 4 hrs and 45 mins
- Unabridged
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North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent dictatorship led by a single family, which relentlessly pursues the development of nuclear arms, which periodically incites risky military clashes with the larger, richer, liberal South, and which forces each and every person to play a role in the "theater state" even as it pays little more than lip service to the wellbeing of the overwhelming majority.
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Interesting portrait of North Korea marred by awful pronunciation
- By Amazon Customer on 08-03-21
By: Daniel Tudor, and others
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Korea
- The Impossible Country
- By: Daniel Tudor
- Narrated by: James Cameron Stewart
- Length: 13 hrs and 44 mins
- Unabridged
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Long overshadowed by Japan and China, South Korea is a small country that happens to be one of the great national success stories of the postwar period. From a failed state with no democratic tradition, ruined and partitioned by war, and sapped by a half-century of colonial rule, South Korea transformed itself in just 50 years into an economic powerhouse and a democracy that serves as a model for other countries. With no natural resources and a tradition of authoritarian rule, Korea managed to accomplish a second Asian miracle.
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Amazing book
- By Antoine on 12-14-18
By: Daniel Tudor
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The Italians
- By: John Hooper
- Narrated by: Gareth Armstrong
- Length: 9 hrs and 49 mins
- Unabridged
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John Hooper's marvelously entertaining and perceptive new book is ideal for anyone seeking to understand contemporary Italy and the unique character of the Italians. Looking at the facts that lie behind and often belie the stereotypes, his revealing book sheds new light on many aspects of Italian life: football and Freemasonry, sex, symbolism, and the reason Italian has twelve words for a coat hanger yet none for a hangover.
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Mi piace molto!
- By Adeliese Baumann on 12-30-16
By: John Hooper
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Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
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In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
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Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
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Nazi Billionaires
- The Dark History of Germany's Wealthiest Dynasties
- By: David de Jong
- Narrated by: Michael David Axtell
- Length: 11 hrs and 55 mins
- Unabridged
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A groundbreaking investigation of how the Nazis helped German tycoons make billions off the horrors of the Third Reich and World War II—and how America allowed them to get away with it.
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Good but flawed
- By I. M. Rightwriter on 07-11-23
By: David de Jong
What listeners say about A Secret History of Brands
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Steve A.
- 01-31-22
Mostly a Deep historic dive into a few brand’s seedy past
A lot of history surrounding pre-world war 2 German companies and what they did during the war and their affiliation with the Nazi party. Then a few stories about US companies focusing on what can only be described as disturbed owners and their fringe views or deranged tendencies. I was hoping for less deep dive and more of the quirky interesting stories. Leading off with the history of Coca Cola was the best portion of the book.
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