AI for Profitable Product Marketing
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Narrated by:
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John Tewfik
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By:
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Dekker Fraser
About this listen
If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT. AI does customer research and makes serious decisions like who to target and how to maximize profits. If you don’t want to lose your job and your profits, you have to adapt. And there’s a new way to do this without getting overwhelmed with all the new AI applications.
I was a Global Product Marketing Manager for Sony PlayStation. I did product marketing for two Google-affiliated startups, and for an Intuit partner in Silicon Valley. I have an MBA from Philip Kotler’s Kellogg School of Management, and I have over 1 million enrollments in my courses. My name is Dekker Fraser, and welcome to AI for Profitable Product Marketing.
This book breaks down the five key applications for AI in product marketing:
- AI for profitable targeting.
- AI for marketing communications–this is where generative AI like ChatGPT fit.
- AI for market research.
- AI for sales enablement.
- AI problems, productivity & personalization.
I also have a bonus section that summarizes key AI insights from Harvard and other top resources. I’ll show you cutting-edge tools like Elsa, a marketing assistant that identifies who your buyers are, their exact buying criteria, and how to acquire them with step-by-step plans. AI is quickly picking up speed and there’s a lot of money to be made quickly before everyone else catches on.
Act now. Download this audiobook. Reap the profits immediately!
©2024 Dekker Fraser (P)2024 Dekker FraserListeners also enjoyed...
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The Book of Satoshi, the collected writings of Satoshi Nakamoto, creator of the bitcoin. The foreword was written by Jeff Berwick.
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Great historic read that'll teach the blockchain
- By Peter Hanson on 05-19-16
By: Phil Champagne
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Surveillance Valley
- The Secret Military History of the Internet
- By: Yasha Levine
- Narrated by: LJ Ganser
- Length: 10 hrs and 42 mins
- Unabridged
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In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.
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Profound look at the internet and surveillance
- By stuartjash on 04-06-18
By: Yasha Levine
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Millennium
- From Religion to Revolution: How Civilization Has Changed over a Thousand Years
- By: Ian Mortimer
- Narrated by: John Lee
- Length: 15 hrs and 14 mins
- Unabridged
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In Millennium, best-selling historian Ian Mortimer takes the listener on a whirlwind tour of the last 10 centuries of Western history. It is a journey into a past vividly brought to life and bursting with ideas, that pits one century against another in his quest to measure which century saw the greatest change. We journey from a time when there was a fair chance of your village being burned to the ground by invaders - and dried human dung was a recommended cure for cancer - to a world in which explorers sailed into the unknown and civilizations came into conflict.
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Bad ending - literally
- By John Gordon on 12-14-16
By: Ian Mortimer
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The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- By: Marc Levinson
- Narrated by: Adam Lofbomm
- Length: 12 hrs and 20 mins
- Unabridged
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In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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Fascinating Topic sometimes lost in minutiae
- By zombie64 on 07-15-14
By: Marc Levinson
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- By: Nicholas Kardaras PhD
- Narrated by: Jonathan Davis
- Length: 11 hrs and 5 mins
- Unabridged
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In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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Fear Mongering - a modern day Mazes and Monsters
- By Veronica on 11-03-20
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The Master Switch
- The Rise and Fall of Information Empires
- By: Tim Wu
- Narrated by: Marc Vietor
- Length: 14 hrs and 11 mins
- Unabridged
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Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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Great Read
- By Roy on 11-12-10
By: Tim Wu
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This Is Not a Game with Marc Fennell
- By: Marc Fennell
- Narrated by: Marc Fennell
- Length: 3 hrs and 19 mins
- Unabridged
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This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
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WOW!
- By pondo on 05-09-24
By: Marc Fennell
What listeners say about AI for Profitable Product Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Charleen Willis
- 12-06-24
Boost Your Marketing Profits with AI
This book makes AI easy to understand and implement. I particularly loved the section on marketing communications and ChatGPT. Dekker’s approach is practical and profit-focused. I feel more confident using AI in my daily marketing tasks
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- Hilda Shockley
- 12-06-24
Marketing Wisdom for the AI Era
Dekker Fraser has outdone himself with this book. It bridges the gap between traditional marketing and AI, offering practical ways to integrate AI into daily tasks. The market research insights were my favorite part. A highly valuable resource
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- Michael Golden
- 12-01-24
A Treasure Trove of AI Insights
The author does an excellent job of explaining the potential of AI in marketing. The case studies and tool recommendations are practical and well-researched. It’s one of the most insightful books I’ve read on the subject
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- Charleen Willis
- 12-01-24
Perfect for Beginners and Experts
Whether you're new to AI or already dabbling, this book delivers value. The five key applications of AI are well-structured, and the bonus section offers excellent insights from top institutions. It’s a must-read if you’re serious about profitable marketing
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- Hilda Shockley
- 11-29-24
Must-Read for Modern Marketers
This book is a game-changer for anyone in product marketing. It not only explains how AI is reshaping the field but also provides actionable steps to integrate AI into your workflow. I especially loved the breakdown of AI tools like Elsa, which simplifies targeting and research. Highly recommended for staying ahead in the marketing world
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- Michael Golden
- 11-29-24
A Wake-Up Call for Marketers
The author doesn’t sugarcoat the reality: adapt or get left behind. This book is perfect for marketers who feel intimidated by AI but know they need to embrace it. The tools and strategies discussed are practical and easy to follow
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- Hilda Shockley
- 12-02-24
Review 8: Makes AI Less Intimidating
AI can be overwhelming, but this book breaks it down into manageable chunks. The strategies for market research and sales enablement are practical and immediately usable. A must-read for marketers who want to stay relevant
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- Michael Golden
- 12-07-24
A Treasure Trove of Marketing Tools
The tools and techniques in this book are pure gold. Dekker Fraser explains how to use AI for customer targeting, communication, and sales enablement. His real-world examples make it easy to apply. Highly recommend it to marketers at all levels
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- Samira Cassidy
- 12-06-24
Perfect for Beginners and Experts Alike
Whether you're new to AI or experienced in marketing, this book delivers. The clear explanations and examples make AI approachable. The emphasis on profitability is a refreshing perspective. I’m already seeing results in my campaigns
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- Hilda Shockley
- 12-07-24
From Obsolete to Cutting-Edge
This book was a wake up call for me. Manual methods of marketing are truly a thing of the past. Dekker Fraser’s insights on personalization and productivity are invaluable. If you’re serious about marketing, this is a must-have
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