Over two unbelievable decades, the New England Patriots were not only the NFL's most dominant team, but also - and by far - the most secretive. How did they achieve and sustain greatness - and what were the costs? In It's Better to Be Feared, Seth Wickersham, one of the country's finest long form and investigative sportswriters, tells the full, behind-the-scenes story of the Patriots, capturing the brilliance, ambition, and vanity that powered and ultimately unraveled them.

The legendary sportswriter and the Hall of Fame, 11-Time NBA Champion coach separate the music from the noise in the stories of the greatest who ever played and their impact on the game.

In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO. The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase.

No one embodies winning more than Bill Belichick, the greatest football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career. Belichick’s philosophy goes far beyond football.

On an evening that defined the "greed is good" 1980s, Donald Trump hosted a raft of celebrities and high rollers in a carnival town on the Jersey Shore to bask in the glow created by a twenty-one-year-old heavyweight champion. Mike Tyson knocked out Michael Spinks that night and in ninety-one frenzied seconds earned more than the annual payrolls of the Los Angeles Lakers' and Boston Celtics' players combined.