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Apex Hides the Hurt
- Narrated by: Peter J Fernandez
- Length: 5 hrs and 49 mins
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Apex Hides the Hurt
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Publisher's summary
This New York Times Notable Book from the number one New York Times best-selling author of The Underground Railroad is a brisk, comic tour de force about identity, history and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all.
What they need, they realise, is a nomenclature consultant.
And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything, and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.