🤯 Discover the surprising daily ritual of Chris Hunter, the ex-founder of 4 Loko, as he transitions from the wild world of alcohol to the health-conscious lifestyle of Koia! Tune in now to the Digital Social Hour with Sean Kelly, where Chris spills the tea on his journey from party drinks to plant proteins. 🌱 Don't miss out on this engaging and authentic conversation that's packed with valuable insights into the beverage industry, celebrity endorsements, and the challenges of building a brand from the ground up.

Ever wondered what it takes to succeed in the competitive world of drinks? Join the conversation and find out how Chris navigated the turbulent waters of entrepreneurship, all while balancing family life and wellness. Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀

CHAPTERS:

00:00 - Intro

00:24 - Chris Hunter’s Journey

01:27 - What's in Koia

03:34 - How to Make a Drink

04:17 - Celebrities in the Beverage Space

07:11 - Koia’s Flavors

08:17 - Developing New Flavors for Koia

09:02 - Raising Capital for Koia

11:10 - Product Shelf Time for Beverage Companies

13:11 - Profitability Timeline for Drink Companies

14:04 - Exit Strategies for Beverage Brands

14:58 - Once Upon a Coconut

17:08 - Risks of Expanding Beyond Core Consumer

19:24 - Effectiveness of In-Store Demos

20:54 - Importance of Mentorship

24:25 - Getting Kicked Out of College

28:30 - Where to Find the Book

APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application

BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com

GUEST: Chris Hunter

https://www.instagram.com/__christopherhunter__/

https://www.instagram.com/drinkkoia

SPONSORS:

Deposyt Payment Processing: https://www.deposyt.com/seankelly

LISTEN ON:

Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015

Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759

Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/