In this energetic episode of Mastering Modern Selling, we dive deep into sales innovation and modern practices with Eric Watkins, a dynamic sales leader who embraces contrarian thinking to redefine success in sales.

Eric shares insights that challenge traditional sales strategies, focusing on the power of process, leadership, and differentiation.

• Challenge the Status Quo in Sales

Eric emphasizes the need to rethink outdated sales tactics that may not have ever worked.

Sales leaders must be willing to dust off traditional methods and adopt new, innovative approaches tailored to today's buyer-centric market.

• Value-Driven Discovery Calls

Most discovery calls focus too much on the seller, leading to boring conversations.

Eric advocates for value-driven discovery calls, where the focus is on the buyer's needs, not on selling, leading to more meaningful engagements.

• Sales Processes Over People

Eric argues that successful organizations are built on robust processes, not just hiring great salespeople.

While talented salespeople are important, having a strong, scalable process ensures success, even with turnover.

• Embrace Continuous Learning and Maturity Assessments

Eric introduces his Sales Organization Maturity Assessment, a tool designed to help companies understand where they stand in terms of sales maturity.

This assessment provides actionable insights on how to transition from a basic sales department to a high-performing sales force.

• AI and Social Selling as a Necessity

In a world increasingly driven by technology, Eric highlights the need for salespeople to embrace AI and social selling techniques.

Sharing relevant content and engaging with prospects online are critical for establishing thought leadership and trust.

Eric Wattkins brings a fresh perspective to modern sales, reminding us that sticking to outdated methods won’t get us where we need to go.

By focusing on process, putting the buyer first, and embracing tools like AI and social selling, we can build a sales strategy that’s not only effective but sustainable.

If you’re ready to challenge the norms and take your sales game to the next level, this episode is a must-watch.

Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

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