Richard Walton is the Founder of Outsell Sales, a B2B marketing and sales company specializing in high-ticket item sales. With over 20 years of entrepreneurial experience, he has built and scaled numerous multimillion-dollar ventures. Richard's expertise lies in outselling competitors, turning sales feedback into valuable insights, and developing sales teams across different industries, including remote management. In addition to his business acumen, he dedicates time to public speaking and content creation, focused on sales strategies for robust business growth. His approach emphasizes deep customer understanding, operational focus, and the courting of top talent to ensure organizational success.

Are you tired of sifting through generic sales advice that doesn't fit your high-ticket B2B business model? Do you need a laser-focused strategy to connect with customers at a deeper level and drive your sales through the roof?

B2B sales expert Richard Walton delves into the secrets behind thriving in high-ticket B2B sales. He shares the significance of saying no and how a nuanced understanding of customer needs and a specialist's focus can help businesses attract A-players and command respect and attention in the marketplace. He emphasizes the critical role of patience and perseverance in nurturing potential client relationships over time, trusting the sales process rather than pushing for immediate results. Richard reveals how marketing is foundational in setting customer expectations and ensuring alignment from the first point of contact.

In this episode of The Customer Wins, Richard Walker interviews Richard Walton, Founder of Outsell Sales, about effective B2B marketing and sales strategies. Richard discusses how Outsell Sales helps companies with their B2B sales, why saying no can lead to increased revenue and organizational focus, patience and persistence as key components to shorten the B2B sales cycle, and the value of building trust with potential customers through non-sales interaction.