“This is ancient knowledge and cutting-edge technology brought together into a product that is helping thousands of people all over the world,” says Anna Gudmundson, the CEO and co-founder of Sensate. She sits down with Alex Raymond in this episode to explore how Sensate is transforming stress management with its innovative technology. Sensate’s device combines sound and infrasonic therapy to help users regulate stress and anxiety, and Anna breaks down how it works on a physiological level, particularly its role in improving vagal nerve tone—a key factor in managing stress and enhancing overall well-being.

Anna also talks about her current fundraising strategy, highlighting Sensate’s crowdfunding campaign on WeFunder. What makes crowdfunding such a powerful tool? It isn’t just about raising capital; it’s about building a community of engaged users and investors who are truly passionate about Sensate’s mission. By opening up investment opportunities to everyday people, Sensate is creating a supportive ecosystem that democratizes access to the company’s growth. Anna’s approach blends traditional venture capital with crowdfunding, showing how a diverse investor base can be built while driving the company forward.

Anna reflects on her personal journey as a leader and the unique challenges of running a wellness startup. How can stress management be woven into the fabric of a company’s culture? Anna shares her strategy of fostering mindfulness and resilience within her team, ensuring that Sensate’s core mission is reflected not only in their product but also in their workplace.

Quotes

• “I think stress is part of life, but many of us have a bit too much of it. So, it’s really important to have a way to self-regulate.” (04:56 | Anna Gudmundson)
• “The reason this is really helping so many people is that they are feeling calm and relieved. They actually enjoy the experience, which makes it accessible even when people are feeling quite wound up. I think that’s a really important part because then we begin to self-care, taking out our Sensate and using it when we need it. It’s so important in life to be able to self-regulate during stressful moments.” (05:58 | Anna Gudmundson)
• “We are accepting money from VCs. We have several VCs that are already in, but we have also tried to allow our customers to invest as well. So our customers, practitioners, partners, and people who really care about the product are able to invest via the SPV on WeFunder under exactly the same terms. That’s important, and it is very much part of our ethos.” (14:32 | Anna Gudmundson)
• “The nice thing about adding crowdfunding is that it democratizes around. Typically, at this stage, when we’re at an $18 million valuation, it’s usually larger investors who are able to participate. But this allows smaller investors to come in and really diversifies the cap table.” (15:02 | Anna Gudmundson)

Links

Connect with Anna Gudmundson:

Website: https://www.getsensate.com/

Website: https://wefunder.com/sensate

Connect with Alex Raymond:

LinkedIn: https://www.linkedin.com/in/afraymond/

Website: https://amplifyam.com/

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