• Aligning Brand Consistency Across Channels

  • Sep 30 2024
  • Length: 14 mins
  • Podcast

Aligning Brand Consistency Across Channels

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  • Summary

  • Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you’re struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand’s core identity. We cover:


    1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust.

    2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent.

    3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels.

    4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency.

    5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.


    Have a read at our original article on Good’s Website.
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