Join host Kelly Yale for an insightful conversation with Greg Sher, Managing Director of NFM and creator of the All of Us movement, as they unpack the current state and future of the mortgage industry. Fresh from the MBA conference in Denver, Greg shares his unique perspective on the industry's evolving landscape and the unexpected positive shifts he's witnessing.

The discussion takes an interesting turn as they explore the ongoing debate between traditional lending practices and technological innovation. Through Greg's recent encounter with one of the industry's titans, they examine where the true value lies in serving today's mortgage customers.

With decades of experience between them, Kelly and Greg identify the major hurdles facing mortgage professionals in the coming year. Their candid conversation reveals both challenges and opportunities that many in the industry might be overlooking.

The pair dive deep into the changing nature of customer relationships in mortgage lending, offering valuable insights about connecting with the next generation of homebuyers. Their discussion challenges traditional industry assumptions and presents fresh perspectives on building lasting client relationships.

Greg shares his unfiltered thoughts about what it will take for independent mortgage bankers to thrive in 2025, including some surprising predictions that might raise eyebrows among industry veterans.

Wrapping up with an optimistic outlook, Greg reveals what excites him most about the industry's future and shares invaluable advice for mortgage professionals looking to adapt and grow in today's market. This episode is packed with actionable insights for anyone in the mortgage industry, from seasoned veterans to newcomers looking to make their mark.