Today on Up+Adam, we’re welcoming back a friend and favorite local chef, Jacob Towne of The Spoon Trade in Grover Beach. Jacob and his partner, Brooke, have transformed The Spoon Trade into a Central Coast staple that’s earned attention well beyond California. In September, they were featured on Diners, Drive-Ins, and Dives, putting the spotlight on their unique blend of scratch-made dishes and commitment to fresh, local ingredients. And if that wasn’t enough, Jacob recently took his culinary talents to Guy’s Grocery Games, walking away as the latest champion after facing off in some wild challenges.

We get into everything: the creativity behind The Spoon Trade’s menu, the one dish he thinks best captures their vibe, his time in Flavortown, and how he and Brooke juggle it all—including Grover Beach Sourdough, their artisan bakery just across the street. Listen in for the behind-the-scenes stories, insights on what’s next for this culinary team, and a look at how national exposure has shaped The Spoon Trade’s future.

Follow Jacob & Brooke at The Spoon Trade on Instagram at @the_spoon_trade, and check out Grover Beach Sourdough at @groverbeachsourdough. Visit their official website at thespoontrade.com for their menu, hours, and reservation options. Don’t miss your chance to experience their creations in person at The Spoon Trade in Grover Beach!

*********

ADAM’S TEDX VIDEO IS HERE!

********

For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.

*********

NEW EPISODE OF THE POUR OUT NOW FROM OUR TIME IN THE LOIRE VALLEY

Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!

Window Coverings By Design

Barometer Coffee

We Help You Legal

General Store Paso Robles

Daou Vineyards

WoodsHumaneSociety

Tin City Distillery

Original Music by Dan Curcio and Moonshiner Collective

Moonshiner on Spotify HERE

Follow Adam on Instagram

Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com