• Brands are leaving X in droves — Why?

  • Nov 15 2024
  • Length: 6 mins
  • Podcast

Brands are leaving X in droves — Why?

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  • Summary

  • Since Musk’s takeover of Twitter, now X, brands have steadily decreased or cut advertising spending on the site. All this comes as businesses are adjusting to the increasingly polarized social media landscape and tweaking their marketing strategies in response. For more on this, KCBS Radio news anchors Patti Reising and Bret Burkhart spoke with Michael Wall, professor of practice in marketing at Washington University in St. Louis.
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