“Set your rules, stick to your rules, and only take clients that play by the rules. We call it rules of engagement.“
-Dida Clifton

Dida Clifton, a former US Air Force veteran and founder of The Office Squad, shares her inspiring journey from military operations to running a successful bookkeeping business. She opens up about tackling challenges like pricing, hiring, and networking while revealing how her military background shaped her leadership style and company culture.

In this interview, you’ll discover:

• Proven pricing strategies to reflect your true value
• Smart hiring & training practices to build a strong, aligned team
• How outsourcing can help you scale without sacrificing quality

Tune in to learn actionable strategies to overcome challenges, build your dream team, and create a flexible, scalable business model for long-term success.

To find out more about Dida click here.

Time Stamps

00:40 - From Military to Business: Dida's Journey
02:45 - Building the Office Squad: Strategies & Growth
06:45 - Pricing Strategies: Lessons Learned
09:15 - Networking: The Key to Business Growth
12:51 - Peer Groups: Support & Growth
14:49 - Military Influence: Leadership & Culture
19:58 - Systems & Processes: The Military Way
22:15 - Hiring & Culture: Finding the Right Fit
24:39 - Outsourcing: A Different Approach
27:53 - The Future of Bookkeeping: A Hybrid Model