• Beyond A/B: The Science of Smarter Email Testing with Kath Pay

  • Nov 21 2024
  • Length: 32 mins
  • Podcast

Beyond A/B: The Science of Smarter Email Testing with Kath Pay

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  • Summary

  • In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore. That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.
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