• UnF*ck My Startup Ep. 33 - The Secret to Scaling to $1B Without a Sales Team | Wes Bush

  • Mar 4 2025
  • Length: 49 mins
  • Podcast

UnF*ck My Startup Ep. 33 - The Secret to Scaling to $1B Without a Sales Team | Wes Bush

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  • Summary

  • 💰 How Wes Bush Scaled PLG to $1B+ in Self-Serve Revenue 💰

    If you’re still thinking Product-Led Growth (PLG) = "just add a free trial", you’re already behind. We’re sitting down with Wes Bush, the guy who literally wrote the book on PLG, to break down how to scale to $1B+ without a massive sales team.

    🔥 Here’s what we cover:
    ✅ What PLG actually means (and why most people get it dead wrong)
    ✅ The 5 key questions to decide if PLG is right for your startup
    ✅ Why 97% of B2B buyers prefer self-service—and how to adapt fast
    ✅ The secret to designing a free offer that actually converts
    ✅ Founder-led sales vs. PLG—when to use which strategy

    If you’re serious about scaling efficiently, this might be the most valuable conversation you’ll ever hear.

    🎧 Listen now and UnF*ck Your Startup.

    🔹 Available on Spotify & Apple Podcasts 🔹
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