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In this episode of "Women in B2B Marketing," host Jane Serra speaks with Amrita Mather, founder of Marketing Moon Side and former marketing leader at Superside, Zapier, ClickUp, and Top Hat. Amrita shares her unique journey in B2B marketing, emphasizing the importance of company culture and leadership in evaluating job opportunities. The discussion covers her transition to consulting, the significance of a healthy budget and high-performing team, and current marketing trends. Amrita also highlights the empowering role of community and the value of reframing challenges into opportunities, offering valuable insights for marketing professionals.

Amrita and Jane discuss:

• Amrita's unconventional journey into B2B marketing and her belief in serendipity.
• The importance of evaluating company culture and leadership when considering job opportunities.
• Criteria for assessing potential employers and the significance of mentorship and positive work environments.
• Challenges in gauging company culture during the interview process.
• Transitioning to consulting and applying evaluation criteria to potential clients.
• Marketing priorities and the significance of budget, team performance, and market dynamics.
• The impact of work-life balance and the necessity of hard work in the early stages of a new role.
• Current trends in B2B marketing, including messaging and storytelling.
• The role of community feedback and authentic user experiences in shaping marketing strategies.
• The evolving landscape of marketing and the need for brands to adapt to changing consumer behaviors.

Key Links:

Guest: Amrita Mathur: https://www.linkedin.com/in/amritamathur/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/