In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy.

Taylor shares cutting-edge insights from managing over 100 brands across e-commerce and local business — and unpacks how AI tools are transforming everything from video content creation to cash flow modeling. Whether you're trying to convert dress shoppers or find leads for a functional medicine clinic, Taylor’s got battle-tested strategies you can implement today.

Topics We Cover:

• Why static content still rules the top of funnel — and when to switch to video
• How AI is being used to auto-generate ad variations without re-shooting content
• What “cohort personalization” really means (and what marketers get wrong)
• The key mistake companies make with paid ads — and why it’s not your silver bullet
• AI-powered cash flow modeling that connects marketing to real margin impact
• The shift in agency value: from execution to strategic guidance

Whether you're a CRO, marketer, founder, or just trying to keep up with AI's impact on sales and marketing, this episode is packed with both inspiration and practical takeaways.

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