Today’s conversation is with James Cooper.

James is a man of many dimensions. With a degree in Nutrition from King’s College London, a Roger Gracie Black Belt in Brazilian Jiu-Jitsu, and the owner of Body Transformation Gym.

He returns to the podcast after his popular appearance on episode 286.

We sit down again to tackling topics from masculinity and fitness to online reputation and modern social dynamics.

In this episode, we cover:

• The state of modern masculinity
• What on earth is going on with phrases like “men have a lot of work to do”
• James’ response to claims that all men should apologise for the behaviour of bad men
• The rise of repututional attacks as a social currency
• Why men are increasingly using female social tactics to damage each other
• How health and testosterone optimisation are triggering certain groups
• The reality about testosterone levels, plastics, processed foods, and lifestyle swaps
• The body positivity movement and how Ozempic exposed its flaws

This conversation challenges some of the laughable mainstream narratives and pushes you to think critically about self-improvement, health, and personal accountability.

Today’s podcast is sponsored and supported by Notox Skincare. Get 15% using CAMBRO on natural skin care here - www.notoxskincare.co

Connect with James:

Insta - https://www.instagram.com/jamescooperbtx/

Website - https://bodytransformationlondon.com/personal-trainer-in-hampstead/

Connect with Col:

Instagram: https://www.instagram.com/col.cambro/

Email List: https://mailchi.mp/548e38ba5942/colincambro

Join Patreon: www.patreon.com/ColCampbell