• Interview with Ross McDaniel, Founder of Fencepost

  • Apr 7 2025
  • Length: 21 mins
  • Podcast

Interview with Ross McDaniel, Founder of Fencepost

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  • Summary

  • Ross is the Founder of Fencepost, a digital marketing agency that helps small businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers.

    Fencepost has generated 25K+ qualified new leads and 3K+ new 5-star reviews (just last year) for their clients. They use the Local Growth Formula- a proven method created by Ross that leverages paid search, online reviews, business listing optimization, and more to ensure their clients’ businesses show up when their ideal customers search for them.

    Passionate about developing communities by helping local businesses thrive, Ross has nearly a decade of experience running digital campaigns for businesses, large and small, managing millions in ad spend. He is also the Co-Founder of Trellis Coffee Bar, a local specialty coffee shop that is using Fencepost’s Local Growth Formula to grow sales.

    On the podcast, Ross would love to talk about:
    • The value of online reviews for local businesses. Customers are willing to spend 31% more at businesses with excellent reviews.
    • The difference between passive and active referral systems.
    • When to use ads and when not to, and the value of Google business.
    • How to answer calls effectively to close new leads.
    • Why growing local businesses are the most vital part of community revitalization.

    Learn more: https://www.fencepost.co/

    Influential Entrepreneurs with Mike Saunders
    https://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

    Source: https://businessinnovatorsradio.com/interview-with-ross-mcdaniel-founder-of-fencepost
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