• How Pantone Standardized Color and Shaped Global Branding | The Untold Story of Consistent Color

  • Apr 28 2025
  • Length: 12 mins
  • Podcast

How Pantone Standardized Color and Shaped Global Branding | The Untold Story of Consistent Color

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  • Summary

  • In this deep dive, we unravel the fascinating history of Pantone and how it revolutionized color standardization across industries. From the chaotic early days of inconsistent shades to the creation of a universal color language, discover how one company's innovation became essential for global branding.
    We’ll explore:

    • Why consistent color is critical for brand identity
    • How Pantone's Matching System (PMS) became the gold standard
    • The real reason Pantone colors look brighter and cleaner
    • Why Pantone guides are so expensive—and why companies still pay
    • The controversy over Pantone’s licensing with Adobe
    • Whether Pantone is a necessary evil or an irreplaceable tool for designers

    🎨 Whether you're a designer, marketer, or just curious about how color influences business, this episode is packed with insights!

    🔗 Sponsored by StoneFly, your trusted enterprise storage and disaster recovery partner. Visit stonefly.com to learn more.
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