The True Cost and Return of Trade Shows: A Look at Expo West and Beyond
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The True Cost and Return of Trade Shows: A Look at Expo West and Beyond
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About this listen
Hear Scout Brisson, CEO of DUS, Troy Bondi, co-founder of Saws, and Sarah Yankee, CEO of Home Court, discuss the true cost and return of attending trade shows like Expo West, sparked by Scout’s LinkedIn question: Is exhibiting at Expo West worth it? Learn how to create a memorable brand experience, measure success beyond sales through networking and media coverage, and leverage trade shows for long-term marketing, along with tips for selecting the right shows and amplifying your presence for greater visibility.
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