In today’s episode of the Going Beyond the Deal Podcast, J. Michael Fischer Jr. sits down with Bill Duerr, President and CEO of Hatteras, a leading print and packaging company with deep family roots and a strong innovation streak. What began as a bold move by Bill’s father in 1983 has since evolved into a thriving middle-market business that blends traditional craftsmanship with cutting-edge data-driven marketing.

Bill shares his personal journey from wanting nothing to do with the family business to eventually taking the reins, applying lessons from coaching and team leadership to grow Hatteras into a national brand. From retail signage and influencer packaging to personalized direct mail triggered by e-commerce behavior, Bill reveals how Hatteras is staying relevant—and growing—in a digital-first world.

You’ll also hear the wisdom passed down from his father and the leadership philosophy that has shaped his company’s culture. Whether you're a founder, executive, or next-gen leader navigating growth, legacy, and personal identity, this conversation will give you both perspective and tactical ideas.

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Enjoy!

In This Episode You'll Learn:

• Why personalized print marketing still delivers results in 2025
• How to lead a family business without losing your own identity
• The surprising power of print in a digital world
• What Bill learned from coaching college lacrosse that shaped his business leadership
• Why packaging is becoming a key marketing channel—not just a necessity
• The mindset shift that helped him step confidently into the CEO role
• How breathwork, jiu jitsu, and cold plunges sharpen his leadership edge
• The life and leadership lessons Bill learned from his father
• And much more…

Guest Bio:

Bill Duerr is the President and CEO of Hatteras, a print and packaging company founded by his father in 1983. From marketing collateral to direct mail, influencer kits to custom folding cartons, Hatteras serves top national brands with print solutions that are relevant, timely, and deeply human. Bill began his career in coaching college lacrosse before joining the family business, eventually stepping into leadership and helping evolve Hatteras into a modern, data-savvy organization.

Resources:

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