Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising Podcast By cover art

Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising

Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising

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 Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis handles optimization, measurement through geo holdout groups, and compliance in a shifting regulatory landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
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