What if your next podcast episode closed a $500K deal?

In this inaugural episode of The Content Crowd, host Trevor Grimes sits down with Joseph Lewin, Head of Podcast Strategy at Scrappy ABM, to talk about why creating content with people you want to know is the fastest way to meaningful results.

Joseph breaks down the mindset shift that changed everything: stop chasing audience growth and start building real relationships—with future clients, partners, collaborators, even employers. From account-based podcasting to low-lift live shows, he shares the strategies that helped clients close over $2M in deals through conversation-first content.

If you’ve been stuck thinking your show needs a massive following to be valuable, this one’s your permission slip to go live, go scrappy, and start building something real—one guest at a time.

👤 Guest Bio

Joseph Lewin is Head of Podcast Strategy at Scrappy ABM, where he helps B2B companies launch and scale relationship-driven shows. He’s launched 25 shows in the past year alone, with clients closing over $2 million directly from their podcasts and live shows. He’s a champion of account-based podcasting and believes content should start conversations—not just collect views.

📌 What We Cover

• What makes a podcast “account-based” and why that matters for B2B
• The myth of needing an audience before you can start a show
• How to use your podcast as a strategic re-engagement tool for pipeline
• The difference between audience growth and network growth
• Real ways to turn your show into a referral engine
• Why hosting guests is the ultimate shortcut to job offers, deals, and trust
• How to show up consistently—even if you're just getting started
• The “set the table” mindset that flips traditional podcasting on its head

🔗 Resources Mentioned

• Scrappy ABM
• LinkedIn Live
• Apple Podcasts Marketing Chart