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Discover how a wine industry expert transformed native California agave into award-winning premium spirits! Meet Gian Nelson, founder of Jano Spirits, who's pioneering the California agave movement with metical-style production techniques and a deep connection to his Chicano heritage.

In this captivating episode of "Recipe to Revenue," Gian reveals his journey from concept to creating a $120 bottle that sells out within weeks. Learn how his wine background, passion for California's terroir, and innovative approach to native US agave varieties created a new American spirits category.

What You'll Learn:
🌵 How California agave differs from Mexican Blue Weber and creates unique flavor profiles
🔥 The mezcal-style earthen pit roasting and natural fermentation techniques
💰 Building a premium spirits brand with integrity and cultural relevance
🌱 Creating demand in an entirely new spirits category
🏆 How quality and authenticity earned gold medals and built a loyal following

Whether you're passionate about craft spirits, agricultural innovation, or entrepreneurship, this episode shows how dedication to quality and cultural integrity can transform a passion project into a thriving premium spirits brand that celebrates California's unique identity.

Explore more about Jano Spirits:
🌐 Website: https://www.janospirits.com/
🔗 Instagram: @janospirits

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