#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory Podcast By cover art

#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory

#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory

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 What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet? In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold. Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or a new influencer strategy—it lies in mastering the messy, invisible world of inventory. I’m excited to welcome back Riikka Söderlund, now Chief Operating Officer at Katana Cloud Inventory. About Riikka SoderlundRiikka Söderlund is the Chief Commercial Officer at Katana Cloud Inventory, where she leads the company’s go-to-market strategy, driving growth across marketing, sales, and customer success. With a background as CMO and a proven track record in building scalable systems and high-performing teams, she brings deep expertise in data-driven growth, B2B SaaS, and customer-centric strategy. Her work at Katana has helped power over $2 billion in annual sales order volume by enabling small and medium-sized manufacturers to modernize their operations and scale efficiently. RESOURCES Katana: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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