Sometimes the biggest licensing mistakes happen before the deal is even signed. In this episode of Born to License, I break down the most common pitfalls that trip up companies - and how to avoid them.

Join me at the kitchen table as I walk through a late-night conversation that turned into a full-blown breakdown of what not to do in licensing. From mismatched IP to unrealistic timelines and hidden costs, this episode is packed with hard-earned lessons every brand should hear.

We’ll cover:

• Why licensing is a partnership - not just a logo placement

• The danger of choosing IP based on fame instead of fit

• How poor planning can derail your product launch

• The financial traps that turn licensing deals into losses

If you’re thinking about licensing—or already deep in it - this episode could save you from an expensive mistake.

🎧 Listen now on your favorite podcast platform—and make sure your next licensing deal is built for success.

🎙 Born to License – Hosted by David Born

🔹 Learn More about Born to License

🔹 Follow David on LinkedIn

🔹 Join the Licensing Conversation: #BornToLicense #LicensingMistakes #SmartLicensing

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: hello@borntolicense.com

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

🎙 Born to License – Hosted by David Born

🔹 Learn More about Born to License

🔹 Follow David on LinkedIn

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: hello@borntolicense.com

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!